SEO - Updating Your Website

Have you updated your website lately? Added anything new? Changed something around?

If not, you're missing one of the most important things you can do to help improve the search engine ranking on your site.

You can add all the keywords you want, have an appropriate page title, etc., but if you don't update your site regularly, the search engines are going to think there's nothing important going on on your website and are not going to rank it very highly.

And, the longer you go without updating your site, the lower your rankings will drop.

I've seen this happen with my own site and sites I manage for clients. Sometimes a few simple changes are all it takes to move up a couple of notches in Google.

How often should you update your site? My best advice is to update your site with something new at least once a month. However, take a look at your business - what are people expecting? If you're a site talking about computers, you better have an update at least once a week in that fast-moving and ever-changing industry. If you're a landscaper, then people are expecting to something new at least every time the seasons change.

Take a look at your business, take a look at what customers expect, but then also think about search engines. If you don't consider your website important enough to update regularly, then search engines are not going to think it's that important either!

SEO info on MetalBeach.com