Redesigning a Website and SEO

I'm happy, then I'm not.

And so it goes with my website.

I just did another redesign over the weekend and am happy with it - for now. I also added some new text and changed some fonts around.

Sometimes I change things because I find something I like on another website, sometimes I'm just bored with the current design. I do know - and I tell my clients this - that your site should be updated regularly to help improve the SEO. One thing that search engines look at is whether or not the website has been just 'sitting there' doing nothing or if it gets updated on a regular basis.

Search engines monitor how often your website is updated and then place a certain level of importance on that factor - if search engines see that you update your site regularly, they will (generally) place a higher ranking on your site.

Another thing that happens when you update your site is that it tells search engines how often to check back in. If you only update your site once a year, then you're going to find that when you do an update, it may not show up for a while.

However, if you update your site each month, the search engines know to check back in monthly for new material.

So, there's a bunch of reasons to change your website around - to attract new customers, to provide a new service or product, etc. - but a big reason is for the SEO.

More on SEO at MetalBeach.com